Work with me
Freelance writing
As a freelance journalist with experience in a range of formats, I write features, city guides, profiles and the occasional property review. My favorites are first person narrative essays that tell a story and op-eds. I am drawn to a variety of topics in travel and lifestyle, focusing on arts & culture, food & drink, unique properties around the world such as design hotels or glamping sites and up-and-coming destinations. I am one for the boutique and experiential, rather than luxury travel. To this effect, my work has appeared in publications around the world for both print and online, such as Lonely Planet for which I regularly contribute, CNN Travel, BBC Travel, National Geographic, The Telegraph, Skylife Business, Thrillist, WIZZ magazine, In Your Pocket, Travel + Leisure, Business Traveler, Roads & Kingdoms, Abenteur und Reisen, Berliner Morgenpost, Trip by Skyscanner and more.
Bucharest local expert
What do you first do before going on a trip somewhere new? Sure, you Google. But you also ask your friend who’s been, or look up a local that can give insider tips. That’s where I come in. As a Bucharest native that’s returned after 12 years living abroad, I am aware of some of the dilemmas you might have when first visiting Romania’s capital. However, Bucharest’s urban renewal and cultural effervescence is growing at a rapid pace, and you’re probably at a loss of where to start. Perhaps you need help with logistics or navigating the often-chaotic streets of the city, insider tips for the hip and hidden sights to include in your travel feature, or suitable locations and characters for your travel show.
I’m constantly roaming the city so you don’t have to. I can also help with translating or voiceovers in Romanian or custom tours for the eclectic, alternative Bucharest few know. I built from scratch the first Google Trips guide for Bucharest, as well as a comprehensive guide for National Geographic. I’ve been writing monthly content and providing updates as a Lonely Planet Local and oversaw Bucharest’s In Your Pocket content as editor, while penning pieces on notable locals. I was a speaker for A City Made by People Bucharest, as well as one of the organizers for the inaugural Experience Bucharest blogger campaign in May 2017.
Copywriting & content creation
Keeping in mind the best SEO (search engine optimization) practices and writing with the target reader in mind, I deliver engaging website and brochure copy, punchy blog posts, press releases, FAQ pages, email copy, and strategic social media copy. I also offer editing and proofreading services. Current and previous clients include insightCuba, the leading U.S. provider of people-to-people travel to Cuba since 2000, the Papua New Guinea Tourism Promotion Authority, Trip by Skyscanner, The Gates Hotel in Key West.
Destination campaigns
As an experienced blogger and freelance travel journalist, I can work with your brand’s campaign to best reach my audience through blog posts, social media promotion and video. Past collaborations include Rotterdam Partners, Viking Cruises, Visit Geneva, Wow Air, Visit Norway, Visit Sweden, Flytographer, Discover Ireland, Air France, Sri Lankan Airlines, Quebec Tourism, Visit Utah, Arizona Tourism, Skype and more.